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Charity and community support
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Charity and community supportThe EDF Energy London Eye is committed to making a contribution to the long-term development of the surrounding community, and to supporting charities through funding and other means.

One per cent of the revenue generated by the London Eye every year is donated back into the community, including local regeneration and charity projects. Organisations ranging from the Florence Nightingale Museum and St Thomas's Hospital to a youth sports coaching programme and a first aid training scheme for local school children have received funding.

The London Eye has been central to many charity campaigns. It was the venue for the launch of 'Comic Relief Red Nose Day' in 2007. High profile events have generated support for caring organisations like the Great Ormond Street Hospital, Maggie's Cancer Caring Centres, the NSPCC, Breakthrough Breast Cancer and Diabetes UK.
The majority of the London Eye's fundraising activity is directed towards the Merlin Entertainments Group charity Merlin's Magic Wand, which provides magical experiences to many children who are seriously ill, disabled or disadvantaged.

'We are extremely grateful to the EDF London Eye for their support of the Evelina Children's hospital. This kind of partnership adds value to the work we do and builds great relationships in the local community and we look forward to continuing a successful and enjoyable relationship’ - Tara Sherjan, Community & Events Fundraising Manager.

In 2010, the Merlin Entertainments Group (London Division), which includes the EDF Energy London Eye, Madame Tussauds, the London Dungeon and the SEA LIFE London Aquarium was awarded a Green500 Platinum Award by the London mayor, Boris Johnson, in recognition of its achievements in reducing carbon emissions through energy efficiency and other initiatives. The London Eye's capsule upgrades and lighting replacement programme helped the group secure the Platinum Award.

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