Since 2009, visitors have been able to enjoy the perfect prelude to an experience on the EDF Energy London Eye - the 4D Experience. A spectacular 3D film includes the first ever 3D aerial footage of London as well as stunning views of the famous London New Year's Eve fireworks.

Multi-sensory in-theatre effects including wind, snow and a vibrating floor add the extraordinary fourth dimension.

The four-minute film focuses on the journey of a little girl and her father in London in which they visit the London Eye and enjoy a spectacular bird's eye take on the capital. Their experience is brought to life with vibrant 3D images of colourful parties and events inside the London Eye capsules, dramatic fireworks, a snowfall over the city, and other iconic landmarks complimented by sophisticated, fun 4D effects. Set to the music of international artists Coldplay and Goldfrapp, the film provides a completely new vision of the city.

This is the first live action 4D project ever filmed and produced in the UK, and was developed especially for the London Eye at the award winning Pinewood Shepperton studios by a team of industry acclaimed talent who have worked on projects such as the IMAX film Bugs.